Accountability
1. Managing Expansion of Branch & Franchise Business in Korea
2. Direct reports (5 Depts. with approx 22 staffs): General Affairs, Accounting, Customer Service, Marketing Planning and School Affairs Depts.

CDI Holdings is one of major English Institute in Korea, headquartered at Gangnam-gu, Seoul and is teaching approx. 10, 000 middle & high school students by hiring Korean Americans who graduated from world top class universities including Harvard, Princeton and Ivy leagues.

Accountability
1. Support Board of Directors’ Office: preparing documents for decision making at BOD levels (Experienced JV Environment)
2. Liaison roles between BOD office and the company.

Roles Summary
To do my jobs with excellent quality, I had to network internal sources well and should have a clear understanding all of raw materials created by all Dept, for example Finance Dept, Factory related Dept (Production, Quality Assurance, Paju Project, etc) , Strategy Dept, Sales & Marketing(Market Intelligence & Product Planning) Results & Forecasts, etc. I have wider scope of knowledge and experience to deal with various types of challenges and problems.

LG.Philips LCD is a world leading LCD manufacturer employing approx. 9,000 staff across the world and listed at both KSE and NYSE. The company is currently 6th largest in Korea on a basis of market value and its value is over 17 billion KRW as of July 2005.

Accountability
1. Managing Overseas PR part in Dept including PR Agency management based in USA
2. Liaison roles between LG Electronics, Philips and LG.Philips LCD PR teams.
3. General Support for EVP of Marketing: Reporting on Pricing Forecast, Supply & Demand Forecast, Domestic and Overseas Market Analysts Reports on demand basis.

Roles Summary
The PR job was also widely involving various business functions, especially market intelligence and supply & demand forecast. I enjoyed to involve market intelligence and conducted summary of market analysts’ reports from time to time for Executive Vice President of Marketing. And I had also liaison roles with LG Electronics IR team regarding LG.Philips LCD performance quarterly and market intelligence outputs to support them. While conducting this role I exposured myself to wider scope of business functions and results and built excellent level of internal networks at LG.Philips LCD

Swiftcall Ltd., London, UK
Management Board Member, reporting to CEO
Profit & Loss Accountability for UK Residential & Business Operation

Swiftcall Ltd was founded as 3rd telecom service provider in the UK 1993 and later merged to a world class telecom giant KDDI in 1998. It had operations across Europe. It generated approx 45 billion KRW revenue in 2001.

KDDI Corporation is the second largest telecom service provider in Japan and currently employing approx. 8,000 staffs across the world excluding second employment. Its revenue size in 2004 was 2.9 trillion Japanese Yen, bigger than Hyundai motors’, 2nd largest company in Korea on a basis of revenue size, 2004.

Accountability & Achievements
1. P & L Forecast and Analysis over results
2. Commercial Reporting to Management Board, twice per month

Achievements
1. Re arrange 24 hours call center operation to Mon to Sat working hours without significant revenue sacrifice
2. Introduce Goldmine CRM tool initially for telesales dept and pursued synergy effect with call center inbound operation
3. Keep turning call center into communication & sales center for up selling and cross selling results
4. Integrate global and niche marketing teams
5. Responsible for marketing including major co-marketing with AOL Europe and BTA(British Tourist Authority)
6. Managing Media & PR Agencies
7. Managing product development of ‘Online product’

Swiftcall Ltd., London, UK
Business Development Manager (UK)
Direct Reports: Assistant Business Development Managers in
Korean, Japanese, Chinese, French, Spanish, Indian/Pakistani,
German, Swedish, Thai markets (Total approx. 20 staffs)

Accountability
1. Identifying & developing profitable niche markets
2. Marketing & Strategy Head for Niche Markets in UK (B2B & B2C)
3. Direct & indirect management of niche market operators, approx 12 staffs (based in both UK and Ireland)
4. Managing Ads and promotions in a field
5. Providing customers’ technical solutions, for example configuration of PBX, installing dedicated lines, registration of business and mobile phone numbers for better convenience

Achievements
1. Interview-recruitment-training new staffs
2. Creation of whole new team from the scratch
3. Acquiring big business accounts including Hyundai Group UK, Samsung UK, Daewoo Electronics(UK) and China Bank, etc
4. Acquiring SOHO accounts of approx 500.
5. Creating & exploring Referral Scheme, Retention Scheme, Loyalty Scheme and Online Promotion tactics

Swiftcall Ltd., London, UK
Business Development Manager (KOR)

Accountability
1. Marketing Head of Korean market in UK
2. Korean Market Development in UK
3. Identifying & conducting sales & marketing activities

Achievements:
1. Built up ‘Quality Operator Image’ in Korean market
2. Dramatic market growth (Approx. 1300 customers in 6 months)

The Korea Fisheries Times, Seoul, Korea
Reporter in Fisheries marketing section

Accountability
News collection in the market and write articles

Federation of Korean Residents in Europe, London, UK
Assistant Manager

G.C.S (Global Cooperation Society) International, London, UK
Active member

Member of UK Resident Chamber of Commerce, London UK.

Member of Chartered Institute of Marketing, London UK